18 Mar Why you should work with a Facebook Marketing Partner – Ambire.

You might be pleasantly surprised to learn that like Google, Facebook also awards what they call Marketing Partner badges to agencies that meet the highest standards of performance. 

Like being awarded a Google Premier Partner badge, getting this is a real source of pride for us.

If you want to read about the advantages of working with a Google Premier Partner agency, we’ve written about that as well.

The partner program is a bit like being vetted by Facebook. They check we are doing the right thing in adhering to their standards or best practice guidelines and then certify us to let potential clients know this is the case.

Remember, Facebook’s reach is bigger than you think, so when you become a partner, you’re also an Instagram Marketing Partner and have access to all of their advertising channels. 

Ambire is amongst the agencies selected as a Facebook Marketing Partner. This means exclusive access to training, resources, events and technical support straight from Facebook.

What do we do with all of this exclusive access and insights? 

Well, funny you should ask. 

We use what we learn from Facebook and apply it directly to client Facebook Ads campaigns across the entirety of the Facebook family.

Sometimes, this just means using what we know to change or adjust the campaigns to adhere to best practice guidelines. Other times, we take the reports given to us by Facebook and give them directly to the client. Or, we can harness the power of direct technical support from Facebook when things go wrong on a technical level. 

There are a few criteria that an agency must meet to qualify for the badge, This includes remaining compliant with Facebook’s ads policy, basically, following the rules set out by the social media network. Then, like Google, Facebook has a minimum ad spend which must be met, as well as specific location requirements.

Once you’ve met these, however, there are only benefits for the agency – which then trickle down through to the client as well. In particular, for you, it means a reduction in time spent focusing on Facebook, when you could be more involved in more aspects of your business.

Let’s jump into some of the partner advantages now.