You probably have quite a few family members on Facebook. Your whole family, including Gram and Pap might be using Facebook! That said, are your customers on Facebook? Read the following information to learn how to reach all of them.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Offer users prizes and discounts in exchange for encouraging people to like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You should add pictures and colors to attract attention. These types of pages certainly do attract more attention.

Quality Content

When using Facebook, think of it as a strong platform for sharing quality content. Facebook is useful for more than chatting with your friends. Think of it in this manner. Spend time producing quality content and use your page to promote these posts. You’ll soon see that you can get tons of web traffic from Facebook.

Facebook Offers allows you to promote contests or free giveaways to your customers. All that needs to be done is you should get the offer set up and use the Promoted Post option. A good offer will appeal to potential customers as well.

Never ignore comments and questions on your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to articles if they answer questions posed on your site.

You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. Use the information and advice below along with your knowledge as a customer to make a great marketing campaign on Facebook. The more you work it, the greater your return will be.

This content was originally published here.