Facebook is the fastest growing social media platform. That is why many Facebook ads agency account holding companies are in demand. The ads campaigning on Facebook is not as easy thing as it looks. Facebook constantly changing its algorithms to provide a personalized experience for its users. And getting organic traffic to your site is not an easy thing, and as a business, one has to pay to play your ad. To help the businesses in this regard, there are many Facebook Ads Agency for ecommerce setup worldwide. They see success because they know the secret of Facebook ads. And here we are, providing the top tips to run a successful Facebook ad campaign. 

Use eye-catchy images

A picture speaks more than a thousand words. Hence, you need to optimize your ads with the appropriate images. For your e-commerce site, you can include your best-selling product or the products that are in high demand at that particular time. This easily grabs the attention of the audience.  

Install Facebook Pixels

The experts of Facebook ads know the Facebook blueprint. Consequently, they can able to devise the method to run a successful campaign. If you install Facebook pixels, it will help you in understanding the actions of your customers. It assists in reaching the right customer and measures the performance of your ads. 

Create custom audience

Data tells that 98% of people will not buy anything on the first visit to a new website. And this is ok; it reveals that they are interested in your products, but need more time. So, you can make a plan for only those customers by providing a limited period discount or other offers.   

Use abandon cart

Many people add products and leave them in the cart without checking out. This can be because they are busy or waiting for better offers. So, in those cases, you can use an abandoned cart facility that sends notifications to the customers about the products left in the cart. And proving some discount will make them buy the products. 

Create product gallery on Facebook pages

The best way to attract your prospective buyers is by providing glimpses of your products. Creating a gallery for your products on the Facebook page helps the audience get a rough idea about your products. In this type of gallery, you can showcase your products, prices, and buy buttons. 

Create engaging ad copy

The ad copy should make your audiences like comment and share. These types of activities will increase your ad’s relevance score, and Facebook treats this as a good ad. It is important to grab the audience’s attention within the first 2 to 3 seconds in Facebook ads.   

Other tips

• Encourage referrals; this helps to get new customers drastically. 
• Host contests and create awareness about your products. 
• Create offers for a limited period to grab the attention of new customers. 

The successful Facebook Ads Agency for ecommercecampaign takes care of all these aspects, so they see high conversion rates. 

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