06 Mar 11 Simple Facebook Marketing Tips – The Social Network

Facebook Marketing

Facebook is one of the most popular social networks for both individuals and businesses to socialise and connect with each other. Facebook was created back in 2004 and now has over 2 billion active users worldwide! For this reason, Facebook has opened up a huge opportunity for advertising and can help businesses to increase their brand awareness.

Although many brands have a Facebook page and use the platform to upload content, they do not see any results from their marketing on the platform. There are many reasons why this may happen; one of the most common mistakes marketers make on Facebook is to use the platform without having set up a Facebook marketing strategy where they have defined goals and use insights to find out what is and isn’t working.

There are different types of Facebook marketing that can help target different demographics and reach a wider audience. If you use Facebook for your business but don’t find you’re reaching business goals, we can help!

Here are our top 11 Facebook marketing tips.

Make Sure Your Facebook Page is Updated

You could have an incredibly engaging post that leads users to click your Facebook page but just one outdated link or a struggle to find vital information could lead to the loss of a customer. We live in a fast-paced world where consumers are used to getting the information they need in a few seconds, so if they struggle to find this on your Facebook page, they are likely to give up and leave.

It is so important to regularly check that your Facebook page has all of the vital business information clear for potential customers to see after a couple of clicks, as well as links that are visible and working. Your Facebook page should also have a call-to-action button that asks users to either call, email or visit your website, depending on your marketing goals.

Another influential part of your business page on Facebook is how fast you reply to messages. Facebook can work incredibly well as a social network for customer service, giving both new and existing customers a fast and simple way to get in touch with you or your team. If you are good at replying to the messages you receive, your Facebook page will earn a badge that states you are ‘Very responsive to messages‘. Aim to get this badge on your Facebook business so people can see you care about your customers.

Facebook stories are a relatively new feature, set up in 2017, and allows a brand to add images or short videos to a ‘story’ that will disappear within 24 hours. Stories are a great way to post regularly but not have to take up valuable space on your page or fill up people’s news feed. Posting too much can lead to you losing followers, so you need to make sure you only post the most relevant content at the right time.